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iOS

Innovation and change define the mobile landscape, and Apple’s iOS is at the forefront. Our iOS team embraces change, and as the iOS ecosystem has grown we have incorporated every new feature and technology. We understand how the iPhone, iPad, Apple Watch, and Apple TV can work together, and know how to leverage each of their strengths to create solutions spanning all of Apple’s mobile offerings. NY Marvels iOS app developers stay on top of emerging trends in software development and architecture, working closely with clients to build incredible apps their audiences want to use and keep coming back to. Our commitment to quality and staying on top of the changing mobile landscape makes it essential for our mobile developers to leverage as much reusable work as possible. For that reason, we maintain:

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Android

The foundation of Android development is built on Java – both a blessing and a curse for companies looking to create an Android app. Java is the one of the most popular languages, and is often one of the first taught to developers in school. What this translates to is a sea of developers that all claim to understand and be proficient in Java. This volume makes it difficult to differentiate between merely competent and highly talented Android developers. The other complication, and what most companies don’t realize, is that the ability to write Java applications often translates poorly to writing Android apps, for example:

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Security

Why Is Mobile Security Important? Exploitations and security issues hit national news frequently and have significant consequences for the companies involved. This IBM study calculated the average cost of a data leak to be $3.8 million for a company. The security of your app is should be absolutely critical to whoever your mobile partner is. Since opening our doors in 2007, our mobile application developers have worked on numerous projects where any security compromise, small or large, could result in significant loss of revenue, and even life. It’s our prerogative to get your app’s security right from the start. And we do, on every project for every client.

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Web Applications

The modern web isn’t just for static websites and content consumption. It’s the most open, flexible, and immediately accessible application runtime available today, both via mobile and desktop browsers. Modern web applications use architectures that make them more like their native app counterparts on iOS and Android than apps of the web’s old guard. Business logic, instead of living on the server, now resides primarily in the browser. This change results in:

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UI/UX

We take a holistic approach to UX design. NY Marvels designers work directly alongside our UX strategists, developers, and your team to iterate through new ideas and designs swiftly. On any given day, you can find them out in the field doing ride-alongs with client sales teams, interviewing customers in retail stores or restaurants, or walking factory floors to find ways to design more efficient systems for clients. We become deeply immersed in our clients’ business and take a “roll up our sleeves” approach when it comes to UX design. We work hand-in-hand with our internal developers, and client development teams, to ensure what we design is cost-effective to build. Our collaborative process ensures the designs you take home are beautiful, feasible to engineer, and easy to deploy.

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Data Analytics

Data analytics helps businesses convert their raw business data into actionable insights. Since 2015, NY Marvels has been helping companies make quick and data-driven decisions in the ever-changing environment by rendering a full set of data analytics services.

Within a reasonable time, NY Marvels will help you defeat fragmented and inaccurate analytics and reporting by implementing data analytics best practices for improved decision quality and speed.

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Application security

Application security describes security measures at the application level that aim to prevent data or code within the app from being stolen or hijacked. It encompasses the security considerations that happen during application development and design, but it also involves systems and approaches to protect apps after they get deployed. Application security may include hardware, software, and procedures that identify or minimize security vulnerabilities. A router that prevents anyone from viewing a computer’s IP address from the Internet is a form of hardware application security. But security measures at the application level are also typically built into the software, such as an application firewall that strictly defines what activities are allowed and prohibited. Procedures can entail things like an application security routine that includes protocols such as regular testing.

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ML & AI

Leverage our Machine learning, data science, and Artificial Intelligence expertise to drive better business outcomes, minimizing downtime, identifying outliers, and future predictions. Our team of Machine Learning experts and AI consultants will guide you through all the stages of development to create bespoke AI solutions that deliver tangible business results. Our Artificial intelligence consulting services are human-centered, outcomes-oriented, and pragmatic to empower you to become the leader in your field, unlocking more value from your data.

A set of best practices with regard to Apple and open source frameworks and libraries. This allows us not only to select the right tool for the job, but also understand how to use it the best and most efficient way possible.

A set of internal and open source helper libraries and frameworks. These include helpers for efficient functional programing, layout, database, and other common tasks. These allow us to ignore the boilerplate parts of development and focus on adding real value to our projects.

A set of high-quality, high-performance, reusable UI controls that are in line with Apple’s user interface guidelines and integrate seamlessly into any iOS app. Our UX team has iterated on these guidelines to ensure every iOS app we ship features an excellent user experience that doesn’t have to be built from scratch for every project.

Common Java application architecture has no place in the Android Framework. Android apps have to be fast – 60fps fast. The days of acceptable laggy interfaces are long gone in the mobile landscape. Getting that type of performance across the 3 billion android devices in existence isn’t easy and requires an incredibly amount of attention to detail coupled with deep QA resources.

Android apps need to be memory efficient. The early android devices gave 16MB to apps and it’s not uncommon to see devices today that only give 60MB to each individual app to run. If you ask the average Java developer what their last application’s memory footprint is they either will not know or it’ll be far above that.

Android apps need to be able to close and open at any time and at any place in the app. Architecting for that isn’t something a traditional Java developer does day to day and it’s not something he or she will be able to flip on a dime and pick up right away.

we pride ourselves on our ability to provide clients with apps that are high quality and secure, while maintaining flexibility to best support the unique security needs of each client’s product. both your company and your mobile have unique security needs. we’ll work with you to align your organization’s priorities with the level of security your product requires.

Over the past five years, the tools available to developers to help build these kinds of applications have proliferated and matured. Our Web Applications team has deep experience with Backbone.js, a lightweight framework that we still use whenever its particular strengths are a good fit for the project at hand. We’ve launched dozens of apps that use Backbone, from high-profile media streaming applications to sophisticated HTML5 games.

We continuously review the mobile design tool and resource marketplaces to give our team access to the industry-leading toolsets which our clients can then leverage. The UX lead on a given project then works closely with the client team to select a toolset and set up a design process that works most effectively for our clients’ organizations.

Wonder Whether Your Data Analytics Investments Will Pay Off?

NY Marvels is ready to calculate your ROI so that you eliminate the guesswork in figuring out the value of your data analytics project.

Doubt That Data Analytics Can Solve Your Specific Business Problems?

NY Marvels experts are ready to conduct a situation analysis and prepare a tailored data analytics solution aligned with your current business needs.

Types of application security

Different types of application security features include authentication, authorization, encryption, logging, and application security testing. Developers can also code applications to reduce security vulnerabilities.

Authentication

When software developers build procedures into an application to ensure that only authorized users gain access to it. Authentication procedures ensure that a user is who they say they are. This can be accomplished by requiring the user to provide a user name and password when logging in to an application. Multi-factor authentication requires more than one form of authentication—the factors might include something you know (a password), something you have (a mobile device), and something you are (a thumb print or facial recognition).

Authorization

After a user has been authenticated, the user may be authorized to access and use the application. The system can validate that a user has permission to access the application by comparing the user’s identity with a list of authorized users. Authentication must happen before authorization so that the application matches only validated user credentials to the authorized user list.

Encryption

After a user has been authenticated and is using the application, other security measures can protect sensitive data from being seen or even used by a cybercriminal. In cloud-based applications, where traffic containing sensitive data travels between the end user and the cloud, that traffic can be encrypted to keep the data safe.

Logging

If there is a security breach in an application, logging can help identify who got access to the data and how. Application log files provide a time-stamped record of which aspects of the application were accessed and by whom.

Application Security Testing

A necessary process to ensure that all of these security controls work properly.

Why application security is important

Application security is important because today’s applications are often available over various networks and connected to the cloud, increasing vulnerabilities to security threats cand breaches. There is increasing pressure and incentive to not only ensure security at the network level but also within applications themselves. One reason for this is because hackers are going after apps with their attacks more today than in the past. Application security testing can reveal weaknesses at the application level, helping to prevent these attacks.

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Application security in the cloud

Application security in the cloud poses some extra challenges. Because cloud environments provide shared resources, special care must be taken to ensure that users only have access to the data they are authorized to view in their cloud-based applications. Sensitive data is also more vulnerable in cloud-based applications because that data is transmitted across the Internet from the user to the application and back.

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Mobile application security

Mobile devices also transmit and receive information across the Internet, as opposed to a private network, making them vulnerable to attack. Enterprises can use virtual private networks (VPNs) to add a layer of mobile application security for employees who log in to applications remotely. IT departments may also decide to vet mobile apps and make sure they conform to company security policies before allowing employees to use them on mobile devices that connect to the corporate network.

Web application security

Web application security applies to web applications—apps or services that users access through a browser interface over the Internet. Because web applications live on remote servers, not locally on user machines, information must be transmitted to and from the user over the Internet. Web application security is of special concern to businesses that host web applications or provide web services. These businesses often choose to protect their network from intrusion with a web application firewall. A web application firewall works by inspecting and, if necessary, blocking data packets that are considered harmful.

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What are application security controls?

Application security controls are techniques to enhance the security of an application at the coding level, making it less vulnerable to threats. Many of these controls deal with how the application responds to unexpected inputs that a cybercriminal might use to exploit a weakness. A programmer can write code for an application in such a way that the programmer has more control over the outcome of these unexpected inputs. Fuzzing is a type of application security testing where developers test the results of unexpected values or inputs to discover which ones cause the application to act in an unexpected way that might open a security hole.

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What is application security testing?

Application developers perform application security testing as part of the software development process to ensure there are no security vulnerabilities in a new or updated version of a software application. A security audit can make sure the application is in compliance with a specific set of security criteria. After the application passes the audit, developers must ensure that only authorized users can access it. In penetration testing, a developer thinks like a cybercriminal and looks for ways to break into the application. Penetration testing may include social engineering or trying to fool users into allowing unauthorized access. Testers commonly administer both unauthenticated security scans and authenticated security scans (as logged-in users) to detect security vulnerabilities that may not show up in both states.